Understand how Smart Home Works Inc. uses cookies and similar technologies on our website.
Last Updated: February 8, 2026
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better browsing experience, and to supply information to the owners of the website. Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by another domain through the website you are visiting).
In addition to cookies, we may use similar technologies such as tracking pixels, web beacons, and device identifiers to collect and store information when you interact with our services. This Cookies Policy explains what these technologies are, why we use them, and the choices available to you regarding their use.
When you visit our website, we may place cookies and similar technologies on your device for several purposes. These purposes fall into three distinct categories, each described in detail below. Some cookies are necessary for the website to function correctly, while others require your explicit consent before they can be activated. We are committed to transparency in how we collect and process data through these technologies.
Our cookie consent mechanism ensures that non-essential cookies are only activated after you have made an informed choice. You can modify your preferences at any time using the cookie preferences panel accessible from the footer of every page on our website.
Essential cookies are strictly necessary for the operation of our website. They enable core functionalities such as page navigation, secure access to areas of the website, and remembering your cookie consent preferences. Without these cookies, the website cannot function properly, and therefore they are activated automatically without requiring your consent.
| Cookie Name | Purpose | Retention |
|---|---|---|
| session_id | Maintains user session across pages | Session |
| csrf_token | Protects against cross-site request forgery | Session |
| cookie_consent_status | Stores your cookie consent preferences | 12 months |
Consent Required: No (always active)
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to measure site performance, identify popular content, and improve the overall user experience. These cookies are activated only after you have provided your explicit consent through the cookie banner or preferences panel.
We use Google Analytics 4 as our primary analytics platform. Google Analytics collects data about pages visited, time spent on the site, click paths, referral sources, device type, browser version, and approximate geographic location based on IP address. IP anonymization is enabled, which means your full IP address is never stored by Google Analytics.
| Cookie Name | Purpose | Retention |
|---|---|---|
| _ga | Distinguishes unique users for analytics | 14 months |
| _ga_XXXXXXX | Maintains session state for GA4 | 14 months |
| _gid | Distinguishes unique users (24-hour scope) | 24 hours |
| _gat | Throttles request rate to Google Analytics | 1 minute |
Consent Required: Yes (activated only after user accepts)
Marketing cookies are used to track visitors across websites. The purpose is to display advertisements that are relevant and engaging for the individual user, and thereby more valuable for publishers and third-party advertisers. These cookies are activated only after you have given your explicit consent.
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website: cookies (first-party and third-party), tracking pixels (Google Ads tag / gtag.js, Meta Pixel), device identifiers (browser fingerprint, IP address), and conversion event tags.
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or consultation requests. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
| Technology | Provider | Retention |
|---|---|---|
| Google Ads Conversion Tag | Google LLC | Up to 540 days |
| Google Remarketing Tag | Google LLC | Up to 540 days |
| Meta Pixel | Meta Platforms, Inc. | Up to 180 days |
Consent Required: Yes (activated only after user accepts)
When you first visit our website, a cookie consent banner appears at the bottom of the screen. This banner provides three options:
Your choice is stored in your browser's localStorage for 12 months. The banner will not reappear during this period unless you clear your browser data. You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
The cookie consent banner can be dismissed without accepting any optional cookies. If you close the banner without making a selection, only essential cookies will remain active. Non-essential cookies will not be activated until explicit consent is provided.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You have the right to access, rectify, erase, restrict, or port data collected through cookies, as well as the right to object to processing. For complete information on your rights, please refer to our Privacy Policy.
You may opt out of personalized advertising at any time through the following resources. Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.
Most web browsers allow you to manage cookies through their settings. You can typically find these options in the "Settings," "Preferences," or "Privacy" section of your browser. From there, you may block all cookies, allow only first-party cookies, or delete cookies that have already been stored on your device.
Please be aware that blocking or deleting essential cookies may affect the functionality of our website. Certain features may not work as intended if all cookies are disabled. We recommend using our on-site cookie preferences panel for granular control over non-essential cookie categories.
If you use multiple browsers or devices to access our website, you will need to manage your cookie settings on each one individually. Your consent preference stored through our on-site mechanism applies only to the browser and device on which you made that choice.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage you to review those policies directly.
Some pages on our website may contain content or functionality provided by third parties. These third parties may set their own cookies on your device when you interact with their content. Smart Home Works Inc. does not control the cookies set by third parties, and their use is governed by the privacy policies of the respective third party.
We recommend reviewing the privacy and cookie policies of any third-party service that you interact with through our website. Our commitment is to ensure that only necessary third-party integrations are implemented, and all such integrations respect your cookie consent preferences to the extent technically feasible.
We may update this Cookies Policy from time to time to reflect changes in technology, legislation, our business operations, or the cookies we use. When we make material changes, we will publish a notice on our homepage at least 14 days before the changes take effect. The "Last Updated" date at the top of this page indicates when the most recent revision was published.
We encourage you to revisit this page periodically to stay informed about our use of cookies and related technologies. Continued use of our website after changes have been communicated constitutes acknowledgment of the updated policy.
You can review and update your cookie preferences at any time by clicking the button below or using the "Manage cookie preferences" link in the footer of any page.
If you have questions or concerns about this Cookies Policy, our use of cookies, or how your data is processed, please contact us:
Smart Home Works Inc.
6 Eglinton Avenue East, Suite 200, Toronto, ON M4P 1A6, Canada
Email: [email protected]
Phone: +1 (416) 322-1987
For full details on how we collect, use, and protect your personal data, please review our Privacy Policy. For the terms governing your use of this website, please see our Terms of Service.